If you think trade shows are expensive…
What’s the incremental cost of mismanaging em?
Trade shows are the business development chanel with the best cost / efficiency ratio. Surprised?
What suprises us is what most exhibitors do on trade shows.
No preparation nor follow ups, lack of objectives and performance indicators, team badly prepared and sent to the show without warning.
Any resemblance to actual companies or organizations, living or dead, is purely coincidental .
For those who rely on other’s opinions to make their own
Here’s what they say about us
“During the course of the training, we discovered a whole science behind succesfull trade shows. This is by far the best investment we have made for this show. Not to mention that it is pays for itself with all the savings that Ruben and Julien made us realize on other useless services. Once there, Ruben and his teams brought us a lot in terms of organization and dynamics, which allowed us to generate a number of leads 3 times higher than our expectations! “
“A unique and surprising methodology that is probably the opposite of what you have always done (and let’s be honest, that didn’t work). Many beliefs about what should or should not be done at a trade show have been completely challenged. And the results are there! We’ve just come back from the show and are overwhelmed with requests! And the best is that we even had fun doing it! It was an incredible human and sales experience! We’ll do it again without hesitation! Thank you again a thousand times Ruben for your energy, your skills and what you have allowed us to accomplish! We feel like we have won a marathon, and an athlete is nothing without his trainer!”
“Wow! This is the first word that comes to mind, because we did not come out unscathed from this training, animated with total mastery by Ruben. We are shaken, but in a good way! Practical cases illustrated by well-chosen images, role-playing games that are both playful and impactful… We’ll never see trade shows the same way again! In short, thank you Ruben for your sense of pragmatism and all, not to forget the tongue-in-cheek humour… and thank you also for the communicative energy that you were able to instill in our startups. They are boosted to the max and, above all, they leave with the desire to DARE and confront the field with enthousiam.See you soon in Grenoble for a new session!“